We gave audits away for four years and they were worth what we charged.
We used to give them away. What we produced was generic, because nobody can afford to spend ten hours on a document they are giving to a stranger. So it became a list of things every website does wrong, and it helped no one.
Now we charge $500. That buys eight to ten hours on your business specifically: your competitors by name, your rankings in your service area, your ad account, your numbers. Then we credit the whole $500 back if you hire us, so as a client it costs you nothing.
Example client figures. Your audit reports your own numbers.
If you do not hire us, you keep the audit and owe nothing further. It is written to be handed to another agency or an in-house marketer and acted on without us. That is a legitimate outcome. That is a fair outcome for $500.