Know Which Ads Produce Booked Work

We fix conversion tracking first, then manage campaigns around calls, qualified leads, and actual jobs rather than clicks and impressions. Your ad spend stays in your own account.

Management from $400 per month. Ad spend is separate and paid directly to the platform.

How local rankings are reported: position over time and by neighbourhood

A campaign does not launch until tracking and the landing page pass a pre-flight check.

Most accounts we open are spending against conversion data that does not reflect reality. Forms that never fired, calls that were never attributed, thank-you pages counted twice. Every optimisation made on top of that is a coin toss.

So the first weeks of a new account usually involve no change to your budget at all. We verify the tracking, repair the conversion actions, and confirm the landing page can carry the traffic. Only then does the data mean anything.

After that most of the work is subtraction. The search terms report shows what people actually typed to trigger your ads, and it is routinely full of job seekers, students, and towns you do not serve. Cutting those beats any bidding strategy.

We report on cost per booked job, because a $40 lead that never books is worse than a $90 lead that does, and a dashboard that only counts form fills cannot tell you which is which.

Example account review

April 2026

Emergency repair $2,840 spend · 61 calls · 18 booked	$158
System replacement $3,420 spend · 42 calls · 9 booked	$380
Broad services $1,760 spend · 19 calls · 1 booked	$1,760
Action taken Broad services paused, budget moved	Paused
Cost per booked job Blended, after reallocation	−41%

Example figures for layout. Your audit reports your own numbers.

Online Advertising Management Services We Offer

If you’ve worked with an online marketing company before and walked away with a dashboard full of clicks but no idea which ones turned into paying work, that’s the exact problem these advertising services are built to fix. B Square Web treats advertising management as a measurement problem first and a creative problem second because no bidding strategy fixes a campaign built on broken data.

Google Ads & Paid Search

Reach people already searching for what you do with campaigns built around calls and qualified leads, not just clicks.

Paid Social Advertising

Put your business in front of new customers on Meta, Instagram, and beyond, with creative made to drive action, not just likes.

Website Design & Conversion Optimization

A faster, clearer site turns more of your visitors into leads, appointments, or sales. That’s the whole point of the redesign.

Content Marketing

Content that actually answers what customers are asking, earns their trust, and gives SEO and sales something real to work with.

Analytics & Reporting

Clear tracking and reporting that shows what’s working, so every budget decision is based on evidence, not guesswork.

How we work

A week-by-week 30-day process that starts with an audit, then fixes tracking, rebuilds campaigns around real services, and reallocates budget.

01. Week One — Audit

We audit the account, access, conversion actions, and landing pages. Your budget doesn’t change yet

02. Week Two — Repair Measurement

We fix tracking, search terms, location settings, and exclusions so the data means something.

03. Week Three — Restructure Campaigns

Campaigns get rebuilt around your actual services and verified lead quality, not guesswork.

04. Week Four — Review & Reallocate

We review calls and booked services, then move budget based on evidence rather than assumption.

Everything listed here is in the plan. Nothing else is implied.

Capacity is what separates the tiers. When you outgrow one, you move up rather than collecting small charges.

Verified Launch

$400 per month

Smaller budgets that still need tracking verified before spending.

Managed ad spend Up to $1,100 / mo

Keyword research and campaign setup
Bid and budget management
Conversion tracking QA at launch
Phone-click measurement
Initial search-term review and negatives
Baseline geo, device and daypart review
Basic landing-page review
Basic ad and creative refresh

Waste Watch

$750 per month

Accounts leaking budget on search terms that will never book work.

Managed ad spend Up to $2,200 / mo

Everything in Verified Launch
Monthly conversion tracking QA
Weekly search-term review
Weekly negative keyword register
Geo, device and daypart observation queue
Creative refresh as needed
Basic experiment ledger

Message-Match Engine

$1,050 per month

Ads and landing pages that are not saying the same thing.

Managed ad spend Up to $3,300 / mo

Everything in Waste Watch
Active geo, device and daypart testing
Monthly landing-page brief
Monthly creative backlog
Full experiment ledger
Lead reporting

Signal Quality

$1,400 per month

Automated bidding making poor decisions on poor conversion data.

Managed ad spend Up to $5,500 / mo

Lead Quality Loop

$1,750 per month

Plenty of form fills, not enough of them worth calling back.

Managed ad spend Up to $7,700 / mo

Revenue Operations

$2,000 per month

Multiple markets and channels, tied back to CRM stages and revenue.

Managed ad spend $11,000+ / mo

Everything in Lead Quality Loop
Multi-market search-term and negative management
Multi-market geo and daypart management
Advanced landing-page and creative programme
Offline conversion imports
Revenue operations reporting

Prerequisites, if your current setup cannot support a campaign:a Quote-Path One-Pager from $400 where no suitable landing page exists, a Service Website from $2,500 where the site lacks credibility, and speed-to-lead automation from $2,500 where leads go unanswered. Call-tracking usage is passed through at cost.

Why Choose B Square Web for Online Advertising Management Services

Daily management of Google Ads and Meta campaigns, strategies built around your goals, and budget moved based on cost per booked lead, not guesses.

Social Media Platform Expertise

Work with a team that manages Google Ads, Meta Ads, and social platforms daily, not once a quarter for a client who asked for it.

Customized Strategies

Every plan starts with your goals, your competition, and your actual audience, not a generic template applied to every account.

Data-Driven Optimization

Click-through rates, conversions, and cost per booked lead get watched continuously, so budget moves toward what’s actually working.

Time and Cost Efficiency

Bid adjustments, ad copy, and tracking setup get handled for you, so your team isn’t managing campaigns on top of everything else.

Customer Reviews

Here’s advertising-specific reviews what one client said about working with B Square Web:

“Dave Witzel has been a pleasure to work with. He is very informative and makes the process easy to follow.”

– William Allen

What People Ask Before Starting

Is my ad spend included in the fee?

The management fee and your ad budget are separate. You pay spend directly to Google or Meta from an account in your name, and we never take a percentage of it. Each tier has a managed ad spend ceiling because managing a larger budget properly takes more time. Once you pass it, you move up a tier.

Will you ever tell me to stop spending?

Yes, and we have. More budget doesn't fix broken tracking, a weak landing page, or lead economics where the cost per booked job exceeds what the job is worth. If one of those is true, we say so in writing and pause rather than scale.

Who owns the ad account?

You do. It's created in your name, with you as owner and us as manager. If we ever part ways, you remove our access and keep every campaign, negative keyword list, and all the history.

Find out exactly what your website is costing you.

The audit is $500 and takes us eight to ten hours on your business specifically. If you go ahead with any service afterwards, we credit the full $500 against your first invoice.

Monday to Friday, 9:00 to 5:30 Eastern. A person answers.

Audit fee	$500
Credited if you hire us	−$500
Net cost as a client	$0