Webster, NY · Serving Rochester and North America for over 20 years. Book a $500 audit →
Show Up When Local Customers Are Ready to Call
We handle your website, Google Business Profile, local pages, and the tracking that shows which searches turn into leads. Local SEO services here start with an exact list of monthly deliverables, so every tier states its capacity before you sign anything.
Local SEO starts at $600 per month. Setup and any prerequisites are quoted before work begins.
Proximity, relevance, and prominence. Two of the three are in your control.
Proximity is where the person searching is standing relative to you. Short of opening a second location, you can’t change it.
Relevance is whether your business is unmistakably about the thing being searched: the right categories, every service listed, pages that match the query, and consistent information everywhere Google looks. Most Google Business Profiles we open have one category set and half the services missing.
Prominence comes down to review count and velocity, citation consistency, and whether the rest of the web treats you as a real business. Forty reviews earned steadily beats two hundred collected in one push three years ago.
We report on a grid across your whole service area, not from one point. Ranking first at your own address while ranking eleventh in Pittsford is a different business outcome entirely.
Example monthly report
One location, month six
| Map rankings in top three Across the tracked keyword set | 23 |
| Organic calls Tracked from search | 67 |
| Form leads From the website | 18 |
| Tasks completed Published and logged this month | 27 |
| Rankings improved Versus the previous month | +14 |
Example figures for layout. Your audit reports your own numbers.
Everything listed here is in the plan. Nothing else is implied.
Capacity is what separates the tiers. When you outgrow one, you move up rather than collecting small charges.
Basic I — Get Found
$600 per month
One location, getting a complete local search foundation in place.
- 5 primary keywords
- 1 location
- Up to 8 optimized pages
- 2 backlinks per month
- 4 content pieces per month
- 4 citations per month
- 4 Google Business Profile posts
- Technical SEO and GA4 / Search Console baseline
- Basic form and phone-click tracking
- Baseline geo-grid visibility
- Momentum report
- Where most start
Basic II — Own the Neighbourhood
$900 per month
Two locations, or one location chasing a wider service territory.
- 10 primary keywords
- 2 locations
- Up to 12 optimized pages
- 4 backlinks per month
- 6 content pieces per month
- 6 citations per month
- 6 Google Business Profile posts
- Monthly geo-grid visibility reporting
- Quarterly AI-search audit
- Geo visibility report
Basic III — Lead-Connected SEO
$1,500 per month
Search work that has to connect to calls, forms and follow-up.
- 12 primary keywords
- 2 to 3 locations
- Up to 16 optimized pages
- 4 to 6 backlinks per month
- 6 to 8 content pieces per month
- 6 to 8 citations and GBP posts
- 2 infographics per quarter
- Enhanced form and phone-click tracking
- Basic CRM implementation
- One speed-to-lead workflow
- Monthly account manager
- Lead-source report
Pro — Multi-Location Command
$1,900 per month
Four locations that each need their own visibility and lead scorecard.
- 20 primary keywords
- 4 locations
- Up to 20 optimized pages
- 8 backlinks per month
- 10 content pieces per month
- 10 citations per month
- 12 Google Business Profile posts
- 2 infographics per quarter
- Geo-grid reporting per location
- Monthly account manager
- Location scorecards
Premium — Market Capture
$2,500 per month
Deeper AI-answer visibility and content-decay management.
- 25 primary keywords
- 5 locations
- Up to 25 optimized pages
- 10 backlinks per month
- 12 content pieces per month
- 12 citations per month
- 16 Google Business Profile posts
- 4 infographics per quarter
- Monthly AI-search tracker
- Priority account manager
- AI visibility report
Elite — Regional Moat
$3,300 per month
Regional competitive intelligence and authority-building assets.
- 30 primary keywords
- 6 locations
- Up to 30 optimized pages
- 12 backlinks per month
- 14 content pieces per month
- 15 citations per month
- 20 Google Business Profile posts
- 6 infographics per quarter
- Regional geo-grid visibility
- Priority account manager
- Market intelligence report
Add-ons available on any tier: a Quote-Path One-Pager from $400, a Service Website from $2,500, social proof content from $500 per month, advertising from $400 per month, and website chat from $1,650. Call-tracking platform usage is billed at cost.
What's inside every local SEO engagement
Everything below sits inside one of six monthly tiers, so nothing gets added to your invoice that wasn’t in the plan you agreed to.
Content built around your business
Every tier includes written content, from four pieces a month on the smallest plan up to fourteen on the largest, each covering a real service or neighborhood instead of a copy-paste shell.
Visibility that holds up as AI answers
Every tier above the entry level includes a quarterly AI-search audit, and the top two tiers get one every month. We check how your business shows up in AI Overviews and chat-based answers, not just the ten blue links.
Citations that agree with each other
We build and correct listings across the directories Google checks your business against, from four citations a month on the smallest plan up to fifteen on the largest. Inconsistent contact details are one of the fastest ways to stall a profile.
Review count and velocity
Reviews feed directly into how prominent Google considers your business, so your local search lead watches count and pace alongside the profile and the citations. Steady is worth more than a one-time push.
A report built around your locations
Reports vary by tier, from a straightforward momentum report on the entry plan up to a full market intelligence report on the top one. Multi-location plans get a scorecard for each address instead of a blended average that hides which one is underperforming.
Google Business Profile
Most profiles we open have one category selected and half the services missing. We fill in every category, service and attribute Google allows, then keep posting to it on a schedule that runs from four times a month up to twenty.
What better local visibility actually changes
Map pack position decides who gets considered, visibility keeps working after ad spend stops, and multi-location gaps surface before they cost a quarter.
The map pack decides who gets considered
The map pack sits above the organic results for almost every “near me” search, and most people never scroll past it. A business missing from those three spots is invisible for the searches that convert best.
Visibility keeps working between invoices
Ad spend stops producing calls the day you stop paying for it. A well-built local profile and page keep ranking in between billing cycles, which is the opposite trade-off.
Local searches tend to convert better
Someone searching “[service] near me” is closer to booking than someone scrolling a feed. Local SEO tends to bring fewer, more qualified calls rather than a flood of unqualified clicks.
Multi-location blind spots surface early
Ranking well in one town and poorly two towns over is a common problem for growing businesses. Grid-based tracking catches it early enough to fix, instead of showing up as a slow quarter with no clear cause.
Customer Reviews
‘’Dave has a very clear passion, not just for web design, but also for achieving 100% client satisfaction in his product! He goes above and beyond to build a website to your exact specifications and (most importantly in my opinion) he takes whatever time is necessary to speak 1 on 1 with his clients to answer any questions they have and educate them on the process! A stand-up guy who is a pleasure to do business with.
.”
– Tyler Dean
From audit to ongoing reporting
Five stages from the $500 audit to monthly reporting, each owned by a named specialist, with real ranking movement tracked between weeks six and twelve.
01. Access and account collection
Client services handles the inquiry, books the $500 audit and collects read-only access to your Google Business Profile, Analytics and Google Ads account if you run one. Nothing starts until access is in hand.
02. The audit itself
The audit takes us eight to ten hours on your business specifically and lands in five business days. If you hire us within ninety days, the full $500 comes off your first invoice, which makes the net cost as a client zero.
03. Scope built around your tier's stated capacity
Keyword count, location count and how many pages need work decide which tier fits. Every tier lists exactly what’s included, and if you outgrow it, we tell you before the month you outgrow it, not after.
04. Work owned by a named specialist
One specialist owns delivery on your account and is who you call. A second team member reviews the findings and priorities before anything reaches you.
05. Monthly evidence, not a promise
Early ranking movement usually shows between weeks six and twelve, with call volume following by month three or four. We report what actually moved and why, and we won’t tell you the map pack is thirty days away, because anyone who does is either guessing or risking your profile.
Industries where local search decides who gets the call
Local SEO earns back its cost fastest for businesses where the buyer is standing nearby and searching right now. That tends to be a short list:
01
Home services and trades
HVAC, plumbing, electrical, and similar trades live or die on same-day near me searches, and multi-town service areas make grid tracking especially useful.
02
Medical and dental practices
Patients research locally before booking, and Google Business Profile categories and reviews carry real weight in a competitive market like Rochester’s medical corridor.
03
Legal and other professional services
Attorneys, accountants, and similar firms compete on trust signals as much as rankings, so citation consistency and review velocity matter as much as keywords.
04
Restaurants and hospitality
Search behavior here is immediate and mobile-first, and map pack position often decides which three places actually get considered.
05
Auto repair and specialty retail
These businesses depend on repeat neighborhood traffic, where consistent contact information and steady reviews outperform a one-time promotional push.
06
Multi-location and regional businesses
Two to six locations each need their own visibility, which is exactly what the higher tiers are built to track and report on separately.
What we'll put in the contract
You own the domain and accounts, capacity is stated in writing, and the contract runs for six months, then thirty days’ notice, with no termination fee attached.
You own everything
Domain, hosting, Google Business Profile, ad accounts and analytics are registered to you, with us listed as a manager. Leaving is a matter of revoking access, not negotiating a handover.
Capacity is stated, not implied
Every tier lists exactly what’s included. If your account outgrows it, we say so before the month you outgrow it.
We'll turn down work that isn't marketing's problem
If an audit points to pricing, staffing or how leads get handled rather than visibility, we say that and don’t quote you for SEO you don’t need.
Twenty years in Webster, not a rotating account team
We’re a small team based just outside Rochester, and the person who owns your local search work is the person you’ll actually talk to. More than 1,000 local businesses have gone through this same process since we started.
No invented results, and no long-term contract
We don’t publish a results page full of percentages with no baseline or date attached; ask and we’ll connect you with a client in a comparable situation instead. Monthly work runs on a six-month initial term, then thirty days’ notice, with no termination fee.
Frequently asked questions
How long before I see movement?
The first thirty days are baseline work: tracking setup, profile cleanup, and priority fixes. Early ranking movement usually shows between weeks six and twelve, with call volume following.
What decides which tier is the right fit?
Keyword count, location count, and how many pages need optimizing decide it. One location competing in one town usually fits the smallest tier. Two locations, or one location chasing a wide service area, moves you up a level.
What does local SEO cost?
Local SEO starts at $600 a month, with six tiers scaled by keyword count, location count, and page volume. Setup and any prerequisites are quoted before work begins, and the $500 audit is credited against your first invoice if you go ahead.
What makes local SEO different from general SEO?
General SEO chases visibility across a whole country or industry. Local SEO optimizes for a specific service area: Google Business Profile, map pack rankings, citation consistency, and neighborhood-level content, so a search from three towns over shows a different result than one from your own street.
Does local SEO work without a storefront or physical location?
Yes, for service-area businesses. Google supports hiding your exact address and defining a service radius instead, and the same relevance and prominence factors apply. What changes is how the profile and citations get set up, not whether the work is worth doing.
Can you handle a business with more than one location?
Yes. The tiers scale from one location up to six, each with its own keyword set, page count, and reporting. Multi-location accounts get a scorecard per address rather than one blended number that hides which location is underperforming.
- Next step
Find out exactly what your website is costing you.
The audit is $500 and takes us eight to ten hours on your business specifically. If you go ahead with any service afterwards, we credit the full $500 against your first invoice.
Monday to Friday, 9:00 to 5:30 Eastern. A person answers.
| Audit fee | $500 |
| Credited if you hire us | −$500 |
| Net cost as a client | $0 |