Skip to main content

B Square Web

Webster, NY · Serving Rochester and North America for over 20 years. Book a $500 audit →
Menu
Book the Audit

Questions we get asked before anyone signs anything.

If yours is not here, call 585-943-5797 and ask. You will reach someone who can answer it rather than someone who has to check.
Book the $500 Audit
Ask Something Else

Working with us

How do we start?

Every engagement begins with the $500 audit. It takes us eight to ten hours on your business specifically and lands in five business days. If you then hire us for anything within ninety days, the full $500 comes off your first invoice.

Do I have to sign a long contract?

No. Monthly services run on a six-month initial term, then thirty days notice by email. Website builds are a fixed one-time quote agreed before work starts. There are no termination fees.

Who owns the website and the accounts?

You do, from day one. Domain, hosting, Google Ads, Business Profile and Analytics are all created in your name with you as owner and us as a manager. If we part ways you revoke our access and everything keeps running.

Are you local?

Yes. We work out of Webster, New York, just outside Rochester, and have done for over twenty years. We serve clients across North America but our sharpest work is in markets we drive through.

Websites and hosting

How long does a website take?
+ Four to six weeks for a standard build from the point copy is agreed. The delay is almost always waiting on photographs and sign-off, not the build itself. Photography can be arranged in-house, which usually speeds things up.
Can you work with my existing site?
Often, yes. If the platform is sound and the problem is structure or speed, a targeted fix costs far less than a rebuild and the audit will say so. We would rather quote the smaller job.
What happens after launch?
Thirty days of fixes are included, and faults in our own work are corrected at no cost at any time. Hosting is optional and managed by us if you want it.

Search and advertising

How long does SEO take to work?
Measurable ranking movement usually appears between weeks six and twelve, with meaningful call volume by month three or four. Anyone promising the top of the map in thirty days is either guessing or about to do something that gets your profile suspended.
How fast do ads produce calls?
Usually within the first week, because you are buying placement rather than earning it. That is the trade-off: ads stop the day you stop paying, search presence keeps working.
Is my ad budget included in the management fee?

No. The management fee is separate and your ad spend is paid directly to Google from an account in your name. We never take a percentage of spend, because that pays us more for spending more of your money.

What is a realistic starting ad budget?

For most local service businesses, $1,500 to $3,000 a month gathers meaningful data. Below about $1,000 the account struggles to learn and the management fee stops making sense against the return.

Photography

Do I own the photographs?
Yes, outright, in web and print resolution with no recurring licence fee. They are your images to use anywhere.
Do you do drone work?
Yes, licensed. It is particularly useful for roofing, solar, land, and construction progress, or anything too large to photograph from the ground.

The audit

What if the audit finds nothing wrong?
Then we say so and refund the fee. If your rankings, speed and tracking are all sound you do not need us, and we are not going to invent a problem to sell against.
Do I have to hire you afterwards?
No, and some people do not. The document is written so another agency, a freelancer or someone on your team can act on it without us. You paid for the diagnosis and it belongs to you.
What access do you need?
Read-only access to your Google Business Profile, Analytics and Google Ads account if you run one. If you cannot access your own accounts, which is more common than it should be, tell us and we will work around it or help you recover them.