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B Square Web

Webster, NY · Serving Rochester and North America for over 20 years. Book a $500 audit →
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Book the Audit

Find out what is costing you calls before you spend more.

We spend eight to ten hours reviewing your website, search visibility, competitors, advertising and tracking, then give you a prioritized plan. You get a prioritized plan, with the evidence behind every finding. Hire us for anything afterwards and the full $500 is credited against your first invoice.
Book the Audit
See the Full Contents
What a typical audit surfaces Leads found leaking 0 10-25/mo Areas reviewed - 6 People on your audit - 3
Illustrative. Your audit reports your own figures.
Audit fee, paid up front $500
Delivered in 5 business days
Credited if you hire us −$500
Net cost as a client $0
If you never hire us, you keep the document and owe nothing more.
  • Why it is not free

Ten focused hours is not something anyone gives to a stranger.

Nobody can afford ten focused hours on a document they are handing to a stranger who may never call back. So a free audit becomes a scan, a template and a list of things every website on earth does wrong. It reads impressive, changes nothing, and exists to get you on a call.
Charging $500 changes what we can put into it. We pull your actual rank data across your service area, open your ad account, read your competitors’ pages, and check your tracking against real submissions. That takes a working day and a bit, and it produces something you can act on whether or not we ever speak again.
Then we credit it back the moment you become a client, because we would rather earn the money on the work than on the diagnosis.

Where the ten hours go

Typical single-location audit

Task Hours
Rank tracking across your service area Grid of results by neighbourhood, not one office postcode 2.0
Technical and speed review Every template on the site, mobile and desktop 1.5
Tracking and analytics verification We submit test leads and follow where they land 1.5
Ad account review, if you run one Search terms, wasted spend, conversion setup 2.0
Competitor teardown The three businesses currently outranking you, by name 1.5
Writing and costing the findings Every item gets a number and a fix 1.5
Total 10.0 hrs
  • What is inside

Six areas, reviewed by three people.

Every finding carries evidence, an estimated cost in leads per month, and a fix with a price from our published rate card. You can act on it with us, with another agency, or on your own.

Local search position

3–4 pages

Where you rank for your money keywords, measured across a grid of your actual service area rather than from a single point. Includes your Google Business Profile scored against the three competitors outranking you, and the specific categories, services and attributes you are missing.
  • Rank grid by neighbourhood
  • Profile completeness score
  • Named competitor comparison

Website performance

2–3 pages

Load time on a real mid-range phone on a normal connection, not a lab score. What is causing the delay, template by template, and the estimated share of mobile visitors leaving before your page finishes drawing.
  • Real-device timings
  • Cause of each delay
  • Estimated visitor loss

Conversion and tracking

2–3 pages

We submit test enquiries through every form and call path on your site and follow where they end up. You would be surprised how often the answer is nowhere. Includes what is and is not being recorded in your analytics and ad platforms.
  • Live form and call testing
  • Analytics verification
  • Attribution gaps named

Paid spend review

3–4 pages, if applicable

If you run Google Ads we read the search terms report line by line and identify what you are paying for that will never book a job. Most accounts we open are wasting between thirty and forty percent, and it is usually visible in ten minutes.
  • Wasted spend, itemised
  • Conversion setup check
  • Structural recommendations

Competitor teardown

2–3 pages

The three businesses taking the calls you want, named, with what they are doing that you are not. Review counts and velocity, page structure, service coverage, ad presence. Not a lecture on best practice, a description of the businesses beating you.
  • Three named competitors
  • Gap analysis per channel
  • What to copy, what to ignore

The costed action list

2 pages

Every finding in the document, ordered by what it is costing you, with a fix and a price against each one. Some items you can do yourself in an afternoon and we say so. This is the section most people read first and the reason the audit is worth $500 on its own.
  • Ordered by cost to you
  • Fix and price per item
  • Marked do-it-yourself where true
  • How it runs

Five business days from payment to delivery.

  • Day 0

You book and pay

Fill in the form at the bottom of this page. We invoice $500 and send a short intake asking for read access to your Google Business Profile, Analytics and ad account if you have one. Fifteen minutes of your time
  • No discovery call required
  • Days 1–4

We do the work

Ben runs the technical and tracking review, Maria runs the local search grid and competitor teardown, Tom reviews the ad account. You will not hear from us unless something we find needs a question answered.
  • Three people, one document
  • Day 5

You get the document

A PDF in your inbox with a thirty-minute call offered, not required. You may read it and do the work yourself, or hand it to your existing agency. That is a legitimate outcome and we do not chase.
  • Call optional
  • No follow-up sequence
  • Questions about the audit

Fair things to ask before paying $500.

What if the audit finds nothing wrong?

If it happens we say so and refund the fee. If your rankings, speed and tracking are all sound, you do not need us and we are not going to invent a problem to sell against.

Do I have to hire you afterwards?

No, and some people do not. The document is written so that another agency, a freelancer or someone on your own team can act on it without us. You paid for the diagnosis and it belongs to you.

We do not run a follow-up email sequence. If you want to talk, the number is in the header.

How does the $500 credit actually work?

If you engage us for any service within ninety days of receiving the audit, we deduct $500 from your first invoice. On a website build that is $500 off the project. On a monthly service it comes off month one. There is no minimum spend and no expiry games beyond the ninety days.

What access do you need from me?

Read-only access to your Google Business Profile, Google Analytics and Google Ads account if you run one. If you do not have access to your own accounts, which is more common than it should be, tell us and we will work around it or help you recover them.

Can you audit a business outside Rochester?

Yes, though our sharpest work is in Monroe County and the Finger Lakes because we know the competitors personally. For markets we do not know, the technical and tracking sections are identical in quality and the competitive section relies on data rather than familiarity.

Is this just a sales document?

It contains recommendations that we are the obvious people to carry out, so it would be dishonest to claim otherwise. What we can say is that it marks items you can do yourself where that is true, tells you when a fix is not worth the money, and has on more than one occasion told a business that the problem was their pricing rather than their website.

  • Questions about the audit

Start the audit.

Send this and we will reply within one business day with an invoice and a short intake form. The clock starts when the invoice is paid.
Prefer to talk it through first? Monday to Friday, 9:00 to 5:30 Eastern.
Four audits a month, maximum. Ten hours each across three people is a real constraint, not a scarcity tactic. If the month is full we will tell you the date we can start rather than take your money and queue you.

    Audit request

    $500, credited in full against your first invoice if you hire us within ninety days.










    No payment taken on this form. We invoice after confirming scope, and you can withdraw before paying with no obligation.

    Received

    We have your details.

    You will get a reply within one business day with the invoice and a short intake form. Once that is paid, the audit lands five business days later.